YOUR FRIEND
in Fashion
By Amica
Re-brand / Marketing Leadership
The #1 Tequila brand in the world; 1800 Tequila, has a rich heritage of over 200 years.
The campaign needed to resonate with professional dancers, while also appealing to younger, fashion-conscious consumers. This approach was evident in the striking colour colour choice, up-tempo track and well-known elite prima-ballerina campaign features, balanced with familiar elegant and minimalist brand appeal.
THE BRAND
Challenge
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THE CONSUMER
Insight
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THE BRAND
Ambition
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Marketing & Communications Director, AnalogFolk
Agency client lead for Proximo Spirits group.
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Activation
Event Management - 6
key locations around Australia
PR & Media
Content Production
Copy & Brand Narrative
Organic & Paid Social Amplification
Strategic Media Approach
With over a decade of marketing leadership experience, a Masters’ of Business, Bachelor of Visual Communication (Design) and Post-Graduate studies in Psychology, I’m the Swiss-Army-Knife you never knew you needed.
The unique pairing allows me to seamlessly collaborate with and influence multi-disciplinary stakeholders of all levels, engage with consumers in a profound way, and ultimately translate complex business challenges into marketing strategies that drive results.
SOMETHING
Project Related
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RESULTS SPEAK FOR THEMSELVES