ADVOCACY
WORK
WITH PURPOSE
The Greenhouse Bar
FMCG / Luxury / Sustainability / Alcohol / B2C
Integrated Social-Campaign / Event Activation/ Creative Content Production / Brand Communication Strategy & Approach
By blending sustainability with luxury, The 1800 Tequila Botanical Bar sought to safeguard Australia’s biodiversity, support research, and contribute to the restoration of Australia’s fragile rainforest ecosystems.
Through immersive storytelling and innovative partnerships, I developed a narrative that creates a sensory experience, showcasing Australia’s biodiversity while positioning the brand I as a premium choice with purpose—captivating consumers and driving conversation.
SpotChecker
Insurance / B2C / Health
Integrated Social-Campaign / Event Activation/ Creative Content Production / Brand Communication Strategy & Approach
Turning awareness into action by championing skin health and prevention through strategic messaging, partnerships with health professionals, and delivering impactful messaging that empowered Australians to prioritise regular skin checks, setting a new benchmark for health-focused initiatives.
The Art of Protein
FMCG / Luxury / Sustainability / B2B
Communications & Brand Strategy / Creative Content Production / Brand Development
By positioning All G Food’s new plant-protein range ‘Bloom Providore’ I positioned soy mince into the ultimate canvas for culinary creativity among 5-star chefs. Through strategic brand development, refined messaging, and premium assets, the campaign inspired chefs to reimagine their menus while aligning with sustainability and performance.