One Kid a Day

ZOLO

A brief overview sentance (no more than 2 lines) of the brand above, what they do, ensuring it is relevant to the campaign discussed.

An overview of the campaign approach here. Ensure this section sounds strategic, but focuses on clarity. It should be a one paragraph summary of the entire page’s contents that gives enough of an overview without giving everything away and engaging the viewer to read more. Focus on the successful outcome of the approach.

  • The Case for Action

    Why should we care about this cause? Include a line here that talks abuout the big-picture issue at hand. e.g. “Three in five (61%) Aussies admit they’re not aware of Australia’s rising decline in biodiversity.” or “There are over 1300 known species of native Australian plans that are threated or at risk of extinction“

  • The Consumer Insight

    Tie this section back to the ‘brand’ consumer (e.g. 1800 Tequila) and what we know about them that may be relevant to the ‘case for ‘action’ or just an insight we gathered that we combined with the case for action.

  • The Brand Ambition

    This section should focus on the commercial objective of the brand only. E.g. “Increase brand awareness on the 1800 Tequila versatility and subsequently, encourage trail through to switching.”

Something about Project

A sentance here about the Project (an introduction into the rollout)

A paragraph here about the SpotChecker (Focusing on the activation and any known locations).

“In order to finish assignments, I need to either write all my notes by hand or go to a computer shop, which doesn’t leave me with much time to study or spend with family at home.

Before I received a laptop from Zolo, I wasn’t sure how I would help provide a good life for my family. I promise to pay forward all the blessings to other students and people in my life. Thank you Zolo.”

“I’ve always loved stretching my imagination and creativity, particularly with numbers in math.

One day, I dream of using these passions to become a Civil Engineer. I know the only way I’ll be able to do this is if I study hard and get good grades, but school in Manila can be quite challenging.”

Ron Adrian F. Tolentino. Grade 8. Manila.

Campaign Brand Copy

It used to make me really sad that when it comes to school, most of my assignments require programs like Microsoft Word and PowerPoint. I’ve had to work out how to perform the same task without, which is quite challenging.

I’m so thankful to Zolo for this laptop.
For the first time in my life, I’m able to do my assignments comfortably and efficiently; allowing me to secure my future and pursue dreams of being a neurologist.

“My Favourite subject is English; a gateway to different cultures and a way for me to express myself through stories and poems. I have found that amidst the rough parts of my life, I can turn to writing to sort out emotions without bottling them up.

Everything in my world has now changed; I can now access information that allow me to further my studies with no limitations. I promise to work even harder so that one day I can give back to others.”

– Vanessa A. Nieves. 14 years old. Grade 8. 

1800 Tequila, Greenhouse Bar

Bloom Providore, The Art of Protein.

Batiste, She can Sweat.